Why NorthEast India- Insights on the student market trends of Shillong and Guwahati

Women in traditional attire from Northeast India stand proudly, showcasing vibrant cultural garments and intricate headpieces amidst a backdrop of blooming flowers.

🎓 Why Indian Universities Should Join Events in Shillong & Guwahati:

1. Highly Educated Region: The Northeast, especially Meghalaya and Assam, has one of the highest literacy rates in India. Students are academically inclined and culturally rooted in education.

2. Outward Migration for Higher Studies: A large number of students from Shillong, Guwahati, and surrounding regions migrate to Delhi, Bangalore, Pune, and Kolkata due to limited local options for professional courses.

3. Strong English Language Skills: Students from the Northeast are typically fluent in English, making them ready for top universities across India and abroad.

4. High Demand for Career Counselling: Students here actively seek guidance and exposure to universities from outside the region—there's a huge information gap that your institution can help fill.

5. Strategic Regional Hubs:

   • Guwahati is the gateway to the entire Northeast with major schools, coaching centres, and a growing urban student population.

   • Shillong is home to premier schools and a cosmopolitan student culture influenced by both Indian and global educational trends.

6. Less-Saturated Market: Fewer education fairs are held in this region compared to North and South India—giving your institution exclusive visibility.

7. Strong School Network Access: Career Lifters has deep ties with CBSE/ISC schools across Northeast India, ensuring targeted outreach to Class 12 and A-level students.

8. Educator & Parent Participation: Events here witness involvement from principals, teachers, and parents, making engagement more meaningful and impactful.

🌏 Why International Universities Should Participate:

1. Strong Interest in Studying Abroad: Students from the Northeast are among India’s most internationally mobile—many pursue degrees in UK, Canada, USA, Australia, and Singapore.

2. Westernized Academic Outlook: Due to cultural openness and linguistic fluency, students are more inclined toward liberal arts, business, STEM, design, and global careers.

3. Untapped Potential: Despite the strong interest in global education, very few international universities conduct outreach in this region, giving you a first-mover advantage.

4. Top Feeder Schools: The region is home to schools like:

   • Assam Valley School

   • Delhi Public School, Guwahati

   • St. Edmund’s, Shillong

   • Pine Mount, Shillong

   • Royal Global School, Assam

   • Don Bosco, GuwahatiThese schools produce hundreds of internationally capable students each year.

5. Visa Success Rate: Due to high academic standards and clean documentation, students from the Northeast face fewer visa rejections and are seen as serious candidates.

6. Interest in Scholarships & Pathways: Students are keen to explore foundation programs, pathway colleges, and scholarship opportunities, making face-to-face engagement essential.

📊 Did You Know?

• Thousands of students from Guwahati and Shillong relocate to Delhi, Kolkata, and Pune every year for higher education.

• Over 40% of students from elite schools in Shillong prefer to go abroad or to South Indian metros.

• IELTS/TOEFL test takers from this region are on the rise, signaling serious overseas education intent.

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